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Verified by GS1
Building trust and improving efficiency
The «Verified by GS1» service helps build trust between manufacturers, retailers and shoppers.
Marketplaces and retailers build their product catalogues from a wide variety of sources, but the question of how reliable that product data is remains as pressing as ever.
Everyone involved in a trade transaction loses out when product data is incorrect or missing altogether.
The product data held by the «Verified by GS1» service is supplied directly by the manufacturers. Trading partners and consumers alike can trust this information.
A unique product identifier + 6 attributes = a solid foundation for exchanging consistent data
The «Verified by GS1» service, built by the international GS1 community, is a global registry in which every product has its own description, comprising a unique identifier (GTIN) together with 6 attributes. That is enough to verify any GTIN (or any barcode printed on product packaging).
Attributes
- Global Trade Item Number (GTIN)
- Brand name
- Product description
- Product image
- GCP number
- Net content / unit of measure
- Target market (country of sale)
The Verified by GS1 service
Brand owners and manufacturers are actively populating the global registry with data about the products they make. For retailers and marketplaces, services are available to look up registry data by GTIN.
The «Verified by GS1» service is currently rolling out worldwide, and a growing number of manufacturers and retailers are joining the project.
Looking for product information provided by the brand owner? Check a product’s authenticity in the GS1 Global Registry.